In today's fast-paced, technology-driven society, handwritten notes have become obsolete. Meanwhile, electronic communication has become so common that is has turned into white noise. For this reason, the act of sending a handwritten note is especially meaningful. The average email takes approximately 5 seconds to write, whereas a handwritten note takes approximately 20 seconds to write. At a glance, emails seem to save time, energy, and money. However, that is precisely their downfall.
According to Impact Partner, handwritten notes increase engagement between sales representatives and clients by 30 - 50%. Handwritten notes demonstrate a deeper investment and value to your client. In other words, handwritten notes are an invaluable sales tool because they separate you from the white noise and establish a relationship with your client.
Winston Churchill said "Success always demands a greater effort." Joe Girard, a legendary Chevrolet salesman in the 60s and 70s, embodies Churchill's ideal. Girard sold 13,001 cars in just 15 years. His accomplishments were recognized in 2001 when he was inducted into the Automotive Hall of Fame. Girard says the secret to his success was establishing a relationship with his clients. He sent every one of them, even the ones who didn't buy from him, a handwritten note. These notes contained simple messages, some as short as "I like you." That simple action caused his clients to not only come back, but to also recommend him to others. According to Girard, word-of-mouth is the "greatest advertising in the world."
Undoubtedly, writing a note by hand requires effort. You must hunt down stationary, envelopes, stamps, not to mention the trip to the post office; emails are essentially costless. However, as Joe Girard demonstrated, going the extra mile to write a handwritten note is definitely worth it. Handwritten notes may be time consuming, but the reward from making time to connect with your client in a personal manner is invaluable.